The much awaited official Hollywood remake of ‘Stepmom’ called ‘We Are Family’ campaign starts on Friday. Karan thinks that the title is a sensitive adaption as per the meaning of the movie. 

The campaign for the movie, ‘We Are Family’ under Karan Johar’s Dharma Productions kicked off finaly. The movie stars Kareena, Kajol and Arjun Rampal and the title is special to Karan as he almost took a year to decide.

He says, “It was one of the toughest titles to pin down,” he reminisces. “We oscillated between hundreds of titles, including Thank You Ma. The Hindi ones sounded too archaic and the English ones were alienating.”

Karan also hunted for the title everywhere possible, he had asked help from his  friends, and he also researched on some social networking sites for the same. Ultimately he thought something plain and simple but effective.

He adds, “Finally, one day, I locked myself in a room with Sid (director Siddharth Malhotra) and told him we weren’t leaving till we had decided on a name. And epiphany struck in five minutes. Sid instantly came up with We Are Family, telling me it was the perfect choice.”

So, the title of the movie is a sensitive adaption as now it totally justifies the story of the movie and Karan adds, “There is a positive ring to the title that the film required.”