Debutante young director, Punit Malhotra crosses his fingers as the much awaited urban audience movie is set to hit the theatres tomorrow. It seems, Punit is a bit scared on its release.


‘I Hate Luv Storys’ Makes Punit Scared
Last Updated: 2010-07-01T16:08:50+05:30
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‘I Hate Luv Storys’ Makes Punit Scared
Imran, Sonam
Imran, Sonam
Debutante young director, Punit Malhotra crosses his fingers as the much awaited urban audience movie is set to hit the theatres tomorrow. It seems, Punit is a bit scared on its release.
 
 
The sky high expectations of the audiences and the hype about the movie, IHLS has really made Punit scared on the day before its release.
 
Punit himself adds, “I am very scared but confident since there has been good pre-release response. I hope the audience is too happy.”
 
His fear is obvious as the movie which gets more PR and more previews are more at risk. Since IHLS was in the lime light since the very start, so it has fueled more expectations into everyone’s mind. It’s likely to be dissected worse than the previous flops like, ‘Kites’ and ‘Raavan’.
 
Punit also launched a mobile game series by UTV Indiagames. The game has been conceptualized by the stilts from the movie.
 
He further adds, “It is like an interactive trailer and will entice people to watch the film. We are not giving away the plot.”
 
 
Samir Bangra, the COO of UTV games says, “Currently, Bollywood content is just 15 per cent of the gaming market. We want to strengthen it and bring in games which are thematic to the movie.”
 
Now, everyone has crossed their fingers including the movie stars, Imran and Sonam and even Sonam’s dad, Anil kapoor.
 
Anil kapoor further adds, “I love my job and hence I take it very seriously. Coming from a film family helps because you have lot of support and get good advice. I am glad that I am my dad's daughter.”
 
Sonam and Imran have huge expectations from the movie, as both the actors do not have an impressive success background.
 
 
So, there has been much boosting, publicity, PR and every single thing has been done which can gain the spectators attention. Now, it’s the time of final trial and also a platform for judging Sonam and Imran’s career graph.
 

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