Heidi Klum To Launch ‘Activewear’ Range Soon  Heidi Klum |
Heidi Klum after being on the cover of fashion magazines, including Vogue, ELLE and Marie Claire is geared up to spread her fashion style to the world. The dazzling model has joined hands with popular sports firm, ‘New Balance’ to launch her own range of ‘activewear’.
"I definitely know what it means to be on the go: four kids, school drop-offs, playdates, sports activities, the park, it goes on and on. As much as I love the gowns and sparkly clothes, what I turn to most in my closet are active clothes that look stylish but are comfortable and work for all of my activities. That is exactly what my line for New Balance is all about," Heidi was quoted as saying.
The 37-year old celebrity who claims to be full of ‘action’ was excited about the shooting of her ‘activewear’ advertising campaign which was shot by Rankin. Amazon`s clothing creative director Jan Dikkers also helped in the making of the campaign.
"I am all about action and so is my line for New Balance; so for our first campaign, I envisioned myself on the trampoline - a fun symbol of energy and activity."
The collection will feature tunics, woven tops, leggings and outerwear. It will be available in the market stores from Oct 7.
