National Organization for Tobacco Eradication (NOTE) issued a letter to UTV, ‘Guzaarish’ producers because of the smoking picture of Ash in the poster. But to answer the cropped up controversy, UTV has mentioned that it was a mere creative requirement of the script.

 

UTV has also sent a letter in reply to the objection and they have mentioned in that, “The scene in which the character, played by Aishwarya Rai, is shown smoking was merely a creative requirement for the script.”

 

Shekhar Salkar, spokesperson of NOTE said, “The innumerable posters and banners of ‘Guzaarish` displayed all over Mumbai shows Bollywood icon Aishwarya Rai smoking a cigarette. There would be thousands of other scenes which could be displayed to convey the storyline of the film, yet the producer has chosen this particular one, quiet oblivious to its after-effect.”

 

In the reply, UTV mentioned, “We understand that as a healthcare professional, it is your prerogative to oppose any activity that may promote smoking. However, whilst we appreciate your concern, we would also like to mention that the film `Guzaarish` is not about smoking and neither does it promote smoking in any manner whatsoever".

 

But again Salkar mentioned that he has seen the film and there is one scene in the movie which shows a smoking act, he also mentioned that it is a secret advertisement for tobacco. The final result on this is still awaited.