It seems the icon of Bollywood Amitabh Bachchan is not a hot favorite in filmdom but in various states of India. The impact of magnanimous personality of Amitabh is prevalent all over the world and is favorably a hot favorite for many brands. Now even the country's state authority has come up to launch him in their tourism campaigns to boost its business.

 

Recently, Kerala state authority approached him to become the Brand ambassador of their tourism sector to highlight the scenic divine beauty of it place. Even at the prime age of sixty plus Amitabh seems to be very energetic, accomplishing both his film career and endorsement projects quite in a easy successive manner.

 

Captured by the exquisite untouched natural beauty of Kerala on his  last visit to the state, he expressed his desire to endorse for state’s tourism sector. In account of his declaration, the state tourism minister Kodiyeri Balakrishnan found a golden chance to approach him to become their brand ambassador for their state.

 

In order to give this ideal venture into a real dimension, the minister sent a letter to Amitabh through noted cinematographer Santhosh Sivan who is quite close to the actor.

 

Kerala tourism is on hook to Amitabh’s declaration and expecting for a positive response.