ZTE Mobiles Launched In India  ZTE Handset |
ZTE, a quality manufacturer of mobile phones from China, has entered Indian markets with the launch of five budget models namely the S315, A261, R220, R230 and R230BT.
Until now, the company sold sets indirectly to Indian consumers through partnerships with wireless service providers. The move of partnering with service providers follows stiff competition the company has been facing in recent years.
With this launch the company hopes to increase its handset sales from 16 to 20 percent. The company also hopes to have a network of 1, 00,000 retail outlets throughout the country by the end of this year.
“One of the largest handset manufacturers in the world, we at ZTE have already sold over 20 Million handsets in India through partnerships with various telecom operators. We also have one of the strongest after sales service network with over 250 service centers across the country. India is a key focus market for us and we are delighted to launch ZTE branded handsets in the retail market as this would play a critical role in furthering our existing market-share in the country,” said Dr. DK Ghosh, Chairman & MD, ZTE India. “ZTE is focussed on providing great products at competitive pricing to Indian consumers and we will seek to provide them with a much larger choice by introducing handsets across segments in the coming days. Together, with Overseas Mobiles Private Limited, we will make a difference in one of the fastest growing telecom markets in the world.”
The company is set to distribute its mobiles through Overseas Mobiles Private Limited. Arshit Pathak, Director, Overseas Mobiles Private Limited said, “We are proud to be a partner of ZTE Corporation and deeply humbled by ZTE’s decision to appoint Overseas Mobiles Private Limited as the national distributor for India and look forward to a mutually successful relationship.”
ZTE has collaborated with the best telecom providers including Vodafone, Hutchison, Whampoa and Telefonica. In India, their clientele includes BSNL, Reliance Communications, Tata, Vodafone, Spice Telecom and Aircel.
The handsets mentioned above have a price range of Rs. 1,100 to Rs. 3,800.
