Imran Khan- The New Face Of Coca Cola Imran Khan |
Bollywood actor Imran Khan is the new brand ambassador of Coca-Cola. The actor who had always stayed away from the endorsement segment has finally joined the league of other Bollywood actors.
Imran Khan claimed, "This is actually the first and the only endorsement I have signed over a year and a half since I have joined the film industry. This was the only endorsement that I wanted to sign before they ever came to me."
"I think Aamir has been endorsing Coke for 10 years now and ever since I was a kid, I used to watch his ads. I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging," the actor added.
The actor spoke about the theme of the advertisement, "The entire concept of the film is about how Coke breaks the ice between two characters that might not have been together, if Coke wasn't there." McCann Erickson is the creative team behind the theme and is being directed by Dibakar Banarjee of 'Khosla Ka Ghosla' and 'Oye Lucky! Lucky Oye' fame.
He added, "What is really interesting in the ad is that we have used an imaginary bottle." Kalki Koechlin, 'Dev D' star also shares the screen in the ad along with Imran.