Hrithik Roshan is likely to be Zandu Balm’s new brand ambassador which is a product of Emami Ltd. It is a pain relief balm made by the company.

 

Previously, Malaika Arora Khan has also endorsed the brand. However, the deal is yet to be finalised. Harsh Agarwal, the Emami Director also refused to comment on it as of now.

 

Other than Malaika, cricketers Virender Sehwag along with Dinesh Karthik and Amit Mishra endorse the product. The company Emami makes a total profit of Rs 1,100 crore annually.

 

Hrithik is also the face of 'Hide n Seek' biscuits and Hero Honda bikes. About Hrithik’s endorsement for Zandu Balm, no further details about the fees and agreement period is available.