The famous automobile company Ford is going to launch its new Sub-B class car-‘Figo’. It is the sixth new model of Ford.

 

Tamil Nadu chief minister M Karunanidhi approved its launch on Friday. He also inaugurated the Ford plant in March 1999.

 

Ford has completed almost 90% of its 40,000 sq m engine plant. It is going to increase the production capacity by 2.50 lakh engines a year as reported by Raj Nair, Ford vice-president, operations (Asia Pacific and Africa).He also said that Ford will invest more when necessary.

 

Ford India president and MD Michael Boneham said, “it will be very competitive. We will compete with i10 and Swift and others as we are targeting the segment, which accounts for 70% of all new vehicles sold in India.”

 

This engine plants will provide the facilities for meeting the growing needs of the Indian market for automobiles. This plant will produce both diesel and petrol engines. About 79% of diesel engine and 60% of petrol engine parts are manufactured in India as said by Boneham.

 

India is making an effort to produce Figo for the domestic market. Ford will be exporting fully manufactured Figo to South Africa and Asian regions also. Mr Boneham also reported that Ford will be introducing new products within two years time. Ford will mostly concentrate on the compact car segment but it will also take care of other segments.

  

When asked about sales target of Ford, Boneham replied that the customers will decide that factor. Ford has appointed around 700 people for its new engine plant and they might employ more people for it.