‘Aisha’ Ties Up With High-End International Brands  Sonam Kapoor |
The Bollywood industry is going international by leaps and bounds, now for the first time ever in the Bollywood industry, forthcoming movie, ‘Aisha’ is getting tied up with the top international fashion brands like Christian Dior, Salvatore Ferragamo and Portico.
The Sonam Kapoor starrer movie, ‘Aisha’ is the next grand happening of the Bollywood as you will get to see the fashionable actress Sonam accessorized in super-stylish and lavishly styled brands. The 20 crore budget film has managed to tie-up with the usually unavailable brands of the international market.
Since, Sonam plays the role of a highly brand conscious girl, she should reflect the same by means of her dressing and styling. VP of Christian Dior for marketing and communications, Kalyani Chawla reveals that Sonam will use 60 Dior dresses and accessories. The other esteemed international brands that Sonam and co-star Abhay will display in the movie are DLF Emporio, Portico and L’Oreal Paris.
Sonam Kapoor will be seen carrying a Dior handbag in the movie throughout while Abhay will be seen dressed in Dior suits.
Rhea Kapoor, the producer of the movie adds, “We shot the film in 67 days but six months time period is spent before the shooting to tie up with the renowned brands. These tie-ups are done during and before the scripting stage.”
Another international brand Portico is also tying up with ‘Aisha’ and the company will launch 10-12 special designs, which will come under the ‘Aisha’ category. The movie is set to release on August 6 and has already created a lot of Buzz in the Bollywood industry.
