A new application in Apple’s App Store, Yowza!! has been launched. It will help consumers save money and encourage retail business.

With Yowza!! users can carry out transactions through their iPhones or iPod Touch without having to print or carry  coupons and emails with promo codes.

Greg Grunberg, Co-Founder of Yowza!! remarked, “I created the app to share my passion for saving money and time so you could consider this my contribution to the stimulus package! I play a hero on television and now, hopefully, I can be one in real life by helping people during these tough economic times.”

Users simply have to show the retailer a bar code and digital mobile coupon on the set to redeem the concession. Sears, McDonald’s, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Sports Authority and more are some of the retailers who have added this application to their portfolio help with their marketing and sales.

Yowza!! also lets vendors supervise performance on a minute-by-minute basis. It is both distinct and far more advantageous than conventional form of couponing. It can be redeemed at location, the content of the offer or discount can be changed instantly to suit changes in real-time and can be targeted according to particular region or store, besides it does not involve paper and is hence environmentally friendly.