Actress Vidya Balan is in news not for any of her upcoming film but for the product which she will be endorsing. She has signed as the brand endorser for Godrej Sara Lee’s Good Knight Naturals. Naturals is a moisturizing mosquito repellant cream which claims to be skin friendly and at the same time highly protective against the mosquitoes.

 

Highly excited over the deal, Vidya Balan exclaims, "When it comes to applying products on my skin, I am very cautious. Good Knight Naturals mosquito repellent cream has unbelievable properties which make my skin feel safe whilst protecting me from mosquitoes during outdoor shoots and the best part is that it is non-sticky. I was very excited when Godrej, an age old name and a trusted brand approached me to be a part of this campaign in which this revolutionary product will help fight the mosquito menace."

 

Vidya Balan is the new face of the Good Knight Naturals. The new campaign stresses on the effectiveness of a moisturizer based mosquito repellent cream, which is rich with the goodness of natural herbs like tulsi and lavender that keep mosquitoes away naturally. The cream assures to keep the skin nourished and protected with milk.

 

The entire concept of the ad is developed by JWT. The product has the punch line as, “Machharon ki haar, skin se pyaar!” Commenting on the launch, Mr. Tarun Arora, VP Sales & Marketing, Godrej Sara Lee said, "Good Knight has always offered products which are based on strong consumer insights. The biggest challenge was to overcome the existing mental barriers of people being precarious about using mosquito repellent creams as they are associated with being sticky and harsh on the skin. The new ad positions the product in a way that cues in safety and credibility in a reassuring manner".

 

Let’s hope Vidya Balan’s presence helps Good Knight brand to get a strong hold in the market!