Taylor Swift Teams Up With Elizabeth Arden For Her Perfume Line Taylor Swift |
American country pop singer Taylor Swift is next to launch her own line of perfume. The star has teamed up with Elizabeth Arden for her line of fragrance products. Elizabeth Arden, well known as designer perfumes maker for Hollywood A-List stars Britney Spears and Elizabeth Taylor, revealed on Monday that the new fragrance will be introduced in late 2011.
The 20 year old Swift will personally take care of everything from product development, packaging to advertising. The new fragrance line is yet to be named.
Swift who recently released her new album "Speak Now” and her album "Fearless" fetching highest sales record in 2009 about the new venture says,"I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts.”