The ‘Aisha’ girl has become the face of the leading brand in home appliances, Electrolux. She would be seen endorsing the products of the company like ovens, refrigerators, washing machines and air conditioners.

 

Excited over the offer, Sonam adds, “The products are innovative and easy to use which makes them ideal for young professionals who are busy and always on the go. I look forward to an exciting journey.”

 

As Sonam is the young icon of the Indian film industry, so her role in endorsing products targeted towards the youths would be rightly positioned and appreciated.

 

For the first time ever, Electrolux has signed a brand ambassador to endorse its products. Till now, Sonam has become the brand face of many products.

 

Sajeev R, CEO, Electrolux adds, “We believe Sonam encapsulates all the qualities that our brand stands for and will enable our customers to have a better connect with our products.”

 

He further adds, "She is young and innocent yet vibrant and lively among her peers. Sonam is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Sonam, there would be a far-reaching impact and greater awareness of our brand.”