The Dabangg star Salman Khan will fascinate youngsters with the PepsiCo's Mountain Dew ad. He will be seen jumping from a height of 10,000 feet in a wingsuit and later a parachute opens up.

 

Salman said, “Everyone is afraid of something or the other at some point of his or her life. But if you try to run away from fear, you'd be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because Darr Ke Aage Jeet Hai.”

 

This is the first time that a celebrity is endorsing the product.

 

PepsiCo India Beverages’ category marketing director Alpana Titus said, “Salman was our first choice because he embodies our (Mountain Dew's) tagline 'Darr Ke Aage Jeet Hai' accurately and he also has a nationwide fan following. People in not only the metros but also the remote areas follow him.”