The Hong Kong airport has rejected an advertisement by People For the Ethical Treatment of Animals (PETA) which features Pamela Anderson stripping and searching the travellers.

 

The commercial is aimed to stop the use of skins of animals and furs as a fashion statement. In the advertisement, the hot Baywatch actress Pamela Anderson is dressed provocatively in a uniform of an airport security guard and is shown as stripping down leather shoes, belts and coats made of fur from the travellers. The title of the advertisement says "Cruelty Doesn`t Fly".

 

PETA wanted the advertisement to be shown on huge televisions across Hong Kong International Airport on this season when people travel a lot and airports are full with passengers. However, the ad was called to be inappropriate by the advertising concession managing company of the airport called JCDecaux.

 

Jason Baker, PETA Asia vice president said, "Given the groping that you see at security checkpoints and the nudity that you see in body scans, we`re surprised that our light-hearted ad was deemed too risqué.”

 

However, PETA hopes that the ad will be shown in Sydney, Berlin, Tokyo and US airports.