James Cameron Criticises Rihanna Starrer Battleship  Rihanna |
Versatile filmmaker James Cameron, the man behind movies like Avatar and Terminator has criticised the idea of franchise. The filmmaker suggested that the sequel business is spoiling the creativeness of Hollywood and the movie world is facing script crisis.
Cameron set his target on upcoming science fiction naval war film Battleship. The movie is based on the game of the same name and stars Taylor Kitsch, Alexander Skarsgard, Brooklyn Decker, Rihanna, and Liam Neeson.
However, the well renowned filmmaker criticises the idea of making a film inspired by a game. Cameron also added that the current trend of Hollywood is to make money on existing brands.
"We have a story crisis. Now they want to make `Battleship` the game into a film! This is pure desperation, because now the `Sequel Business` governs Hollywood, or how we call it: the franchise," he said.
"Everyone in Hollywood knows how important it is that the film before it hit theatres is already a brand. If a brand has been around, `Harry Potter` for example, or `Spider-Man`, you are light years ahead... And there lies the problem. Because unfortunately (these franchises are becoming more) ridiculous. Battleship. This degrades the cinema," he added.
