Actor Emraan Hashmi is once again in limelight for a negative reason. He landed himself in trouble after posting his latest photos from his forthcoming movie, ‘Tum Mile’ on his Twitter page.

 

Emraan has enraged the director of the movie, Kunal Deshmukh. Kunal had great marketing plans for the movie and had reserved the photos and stills of the movie for the purpose. But Emraan has shattered everything by uploading them on the social networking site.

 

The photos are an integral part of the suspense of the movie and now that they are out, half of the suspense is gone. Kunal is highly disappointed with Emraan’s irresponsibility. He considers it as totally unacceptable action on the part of actor to you the photos for self-campaigning rather than the movie promotion. Kunal Deshmukh is now planning for a serious discussion with Bhatts-the producers and Emraan.

 

The upset director said, “We had an entire marketing plan to release these unique visuals on the September 16 so that it grabs media attention. Otherwise it would be just another music release party where media persons watch songs, meet people, party and leave. We didn’t allow anyone to come on the sets throughout the making of the film. We only released Emraan and Soha’s look in the film and not of the 26/7 floods, which the film is based on.”

 

Emraan is shocked about the event as he says that he was totally unaware about the fact that these pictures were part of the promotional activities. So, he had put them on Twitter totally unaware of the director’s plan. He has assured to sort the things out and would be seeing Kunal soon for this matter.

 

Emraan says in self defense, "I am quite surprised as to why such a fuss is being created out of such a non-issue. First of all I wasn’t aware of any such clause which barred me from revealing my look and second I don’t see the reason for anyone to make such public statements when this matter could easily be resolved behind closed doors.”

 

The situation is worse to the extent that the Producers had to cancel the plans of Music Release as Kunal & Emraan are not even ready to stand together with each other. So, there is not going to be any official launch party. The music will be soon in stores with no campaigning and publicity.

 

A heavy pay indeed for Emraan!