Bollywood actress Bipasha Basu has become the brand ambassador of Henkel's deodorant brand 'Fa Men Xtreme'. Apart from this, luggage maker Aristocrat has also roped in the hot actress as its new face. According to Henkel India Ltd, Bipasha will feature in Fa Men Xtreme commercials, which are expected to go on air very shortly. Henkel has launched Fa Men Xtreme deodorant in three fragrances - Speedster, Energy Zone and Cool Wave.

 

Speaking about the new deodorant, Henkel India Ltd Managing Director, Jayant Singh said that new product has been specially formulated for Indian conditions and will cater to the needs of men this summer. According to him, Fa has already explored the female deodorant segment and now it aims to emerge as the leading players in the male deodorant category. Talking about the new brand ambassador in the form of Bipasha Basu, Singh said that the recent association of the actress with the company will prove out to be very successful.

 

On the other hand, Aristocrat wants to enhance its brand value by featuring Bipasha Basu in its forth-coming advertising campaign. Describing Bipasha as the most reliable and bankable artists in the film industry, Sudhir Jatia, MD of VIP Industries said that the actress will help the company in brand positioning. She will also feature in various promotions and merchandise planned by Aristocrat.