Alcatel ICE Phones Launched In India  Alcatel ICE 3 |
Alcatel has entered Indian mobile market by introducing three handset models. The company also said that it would partner with ICE Mobile Network Systems and launch the handsets in the brand name of Alcatel ICE.
Hong Kong based TCT Mobile operates in two brands such as TCL and Alcatel. The so called Alcatel ICE3 would be priced at Rs 7,000 and feature social networking facility.
MS Malik, director, ICE Mobile Network Systems, said, "We are planning to launch three new Alcatel handsets in the next two months and reach a total of five handsets in our portfolio by July."
According to him, the company is eyeing to sell around a million handsets in the Indian market within the next six months.
"We are targeting young people who are tech savvy and are looking for latest technology and style statement. The handsets would be priced starting from Rs 3,000 up to Rs 15,000. We will also be including 3G handsets in our product portfolio," he added.
Praveen Valecha, country manager, Alcatel Mobile, said, "Alcatel has been in mobile business for a long time. Globally we are among the top 10 vendors in mobile telephony."
Valecha also said that the company would try to be one of the top three mobile handset providers in Qwerty, email and multimedia handset segments in India within the next two years.
Speaking about the aggressive market campaign, the company has also signed on actress Kangana Ranaut as its brand ambassador.
"Kangana has a special appeal which is fashion and style and definitely she matches coolness of ICE... We are promoting our product 360 degrees and it will be available via 10,000 counters in next three months," Valecha added..
However, ICE Mobile Network Systems is not new to Indian market as it is operating in the country for the past 25 years in a wide range of activities like fixed lines, wireless phones, data cards, reverse logistics and mobile phones.
