The competition in endorsement programs seems to keep all the Bollywood actors on toe, well mainly who goes for higher paid ad or competitively has more in numbers. Salman Khan reigned previously in the inner wear ad campaign and now Akshay Kumar is presiding over him in a handsome manner of about Rs. 25 corer for endorsement in ‘Dollar’ underwear.

 

According to Krishan Gupta, director of Dollar Industries Ltd, “Akshay Kumar will be the highest paid endorser in comparison to any ad campaign, he stated, "Dollar Industries is tipped to spend up to Rs.25 crore for the campaign in the next one year. The new commercials featuring Akshay Kumar are likely to hit the air in the first week of February."

 

There is a perfect fit between Dollar and me, Akshay states, "This is going to be my first endorsement in the knitted innerwear segment. I am happy to be associated with Dollar Innerwear because there is a perfect fit between Dollar and me, since the brand stands for style of the future generation and I have been always a style statement for younger generation.”

 

Well that’s where popularity counts, to make more paths in becoming popular and rich.